The sun sets as a teenager dribbles a soccer ball through some cones, with a young boy following him.
The scene was shot by high school students to demonstrate how the Skratch app connects teens with jobs in their neighborhood.
The app works like a digital help wanted sign. People post gigs and teenagers respond. The geolocation allows the Skratchers, the teenagers taking the jobs, to find work close by.
It could be anything from mentoring or coaching to yard work or dog walking.
“It makes it really easy because whenever I have a block of time where I’m not doing anything I can get on the app and find a job to do that’s only a block away,” said Cooper Shapiro, a junior at Richardson High School’s in the communication magnet program.
He and his brother Keeton have been using the app since the beginning.
The beta version launched in September in four North Dallas zip codes and already has 500 users, said Scott Bennett, Skratch founder.
This month, Skratch officially launched with new features and five new zip codes.
With teenagers as the app’s workforce, it made sense to have high school students do the promotional video, Bennett said. The final product was on par with what you’d get from a professional production house.
The production and editing was all done by high school students at Richardson High School’s in the communication magnet program.
“I was completely floored by the quality. They wanted to make sure they did it right. At every turn they did that. They were creative. They just had an excellent attitude," said Bennett.
The Facebook advertisement has already received 20,000 views with little promotion behind it.
The soccer shot was the hardest shot to get but it’s also their favorite, said Jack Jelinek, a senior in the communication magnet program.
“We were rushing with that shot to make sure we got it before the sun went down over the hill,” Jelinek said.
Jelinek worked on post production, the main edit and checked out all the gear for the shoot.
Shapiro, who also worked on the video, said it will make a great portfolio piece.
“Me and the team that worked on the video now have something to send off to colleges,” Shapiro said. “I appreciate everything Scott has done for me and my friends.”
Brent Morton, director of the communication magnet program at RHS, said the Skratch app provides great opportunities for today’s teenagers.
“I was the flyer guy and word of mouth guy to mow the lawn or rake leaves,” Morton said. “This makes it really easy. They can switch over from whatever they’re doing and peek to see if there’s anything they can do.”
The app also automatically handles payment and sends notification reminders.
New features for the app include a new user experience and improved parental consent for users under 18 years of age.