Honest-1 Auto Care cruising with new franchises opening | Crain's Dallas

Honest-1 Auto Care cruising with new franchises opening

Honest-1 Auto Care shop in Lewisville is one of the top performing franchises in the country. | Photo courtesy of Honest-1 Auto Care. 

Honest-1 Auto Care will open new locations in Carrollton and McKinney in the next few months as the auto repair shop makes its push into North Texas.

John Gutierrez and Blake Sellers, who are opening the McKinney franchise, said they plan to open three to five more Honest-1 locations in the next five years.

The McKinney shop is scheduled to open in February with eight vehicle repair bays, a coffee bar, children’s play area and WiFi. There will be snacks, shuttle service and a large window with full view of the repair bay.

“The amenities in the lobby are going to be much nicer than a typical auto repair shop,” Seller said. “You’re not going to have tires all over the wall.”

Scottsdale, Arizona-based​ Honest-1 is also an eco-friendly auto shop, disposing of used fluids and filters and recycling whenever possible. The company also offer customers the choice of using re-refined oil for their oil changes. Re-using motor oil is still a new relatively new phenomenon, Seller said. He points out that the oil molecules themselves don’t degrade, it’s the additives. The used oil has those additives restored so it can be put back into an engine rather than disposed of.

“You’re not bringing new oil out of the ground,” Sellers said.

Gutierrez and Sellers are hoping to build on the success of the Honest-1 in Lewisville. That franchise started by Robin Mainer and Kimera Shepler, was the top-ranked Honest-1 location in the country, beating second place by $44,000 in the third quarter. And Mainer and Shepler are already looking for their second location.

Honest-1 is still a relatively new brand in North Texas but Gutierrez said they’re encouraged by the street traffic and household incomes near their location.

“I think we have a winning market differentiator,” Gutierrez said. “Our demographics are as good or better than [Lewisville].”

Chuck Fasnacht, region developer for Honest-1, said North Texas could have up to seven different franchise owners each with multiple locations. Ultimately, the region could have up to 30 locations within seven years.

“There’s room for that and there’s a market for that,” Fasnacht said. 

Each shop employees about 11 people so the expansion could ultimately create about 300 jobs in the area.

November 17, 2017 - 10:58am